jobs-to-be-done

仓库创建 2026年7月28日最近提交 1 天前SkillHot 收录 1 天前

▸ 精选理由

适合产品与营销团队理解用户切换与采用的真实原因。

这个 Skill 做什么

基于JTBD框架分析用户为实现某进步而采取的动机与阻力。

从用户要实现的具体“进步”出发，分析他们为什么会选择、放弃或切换产品，拆出功能、社会和情感层面的驱动力与阻力。常用在产品定位、定价、销售话术或提升采用率时，帮助找出能真正打动用户的点。方法强调在具体情境下理解需求，用 push/pull/anxiety/habit 这些力来诊断问题。

▸ 展开 SKILL.md 英文原文

Use when product, service, sales, or messaging work needs to understand why someone would switch, buy, adopt, or reject. Use when applying the Jobs To Be Done consulting method and when a user asks for Jobs To Be Done, method execution, structured diagnosis, or action planning.

垂直行业用户动机JTBD需求洞察通用

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安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/fzfclee/consulting-skills/main/skills/jobs-to-be-done/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/fzfclee/consulting-skills/main/skills/jobs-to-be-done/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Jobs To Be Done

Use this skill to run `Jobs To Be Done` as a practical consulting method, not as a generic framework explanation.

## Method Notes

- Describe progress in a circumstance, not a product category.
- Capture functional, social, and emotional forces plus push, pull, anxiety, and habit.

## Required Inputs

Collect or infer these inputs before execution:

- target customer
- situation
- current workaround
- desired progress
- switching evidence

If an input is missing, do not block automatically. Mark it as `missing`, state the assumption used, and add a validation action.

## When Not To Use

Do not use for all users at once. Choose one segment, scenario, journey, job, or serv

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