competitive-positioning

仓库创建 2026年7月28日最近提交 1 天前SkillHot 收录 1 天前

▸ 精选理由

帮助强化销售/市场论点，适用于竞品分析。

这个 Skill 做什么

为产品或方案做竞争定位，提出能打动买家的差异化要素和证明路径。

把产品或方案放到竞争格局里，提炼出能打动买家的差异化主张并给出可执行的证明路径。适合做战略定位、销售提案、投标或客户方案时，用来和竞争对手、替代方案或现状比较。重点是差异化要对买家有价值且能被验证，不能只靠花哨的说法。

▸ 展开 SKILL.md 英文原文

Use when a strategy, offer, pitch, or account plan needs sharper differentiation. Use when applying the Competitive Positioning consulting method and when a user asks for Competitive Positioning, method execution, structured diagnosis, or action planning.

Skill 开发管理竞争定位差异化买方视角通用

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安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/fzfclee/consulting-skills/main/skills/competitive-positioning/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/fzfclee/consulting-skills/main/skills/competitive-positioning/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Competitive Positioning

Use this skill to run `Competitive Positioning` as a practical consulting method, not as a generic framework explanation.

## Method Notes

- Compare against direct competitors, substitutes, and the status quo.
- A differentiator must matter to the buyer and be credible to prove.

## Required Inputs

Collect or infer these inputs before execution:

- offering
- target customer
- competitors or alternatives
- proof points

If an input is missing, do not block automatically. Mark it as `missing`, state the assumption used, and add a validation action.

## When Not To Use

Do not use for generic essay writing. Use it only when external/internal factors must change a s

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