ansoff-matrix

基于证据将增长选项映射到安索夫矩阵并给出风险序列。

把可能的增长方向按 Ansoff Matrix（市场渗透、市场开发、产品开发、多元化）四象限摆开，用证据标注每个方向的信号，再按风险给出先后顺序。适合在讨论“下一阶段增长从哪来”和要不要冒险扩张时使用。特别之处在于不只划象限，还能基于证据排列出可执行的、风险分级的下一步选项。

# Ansoff Matrix (Evidence-Backed)

## Purpose

Map a company's growth options across the Ansoff Matrix with evidence per quadrant: **use or gather
evidence → four quadrants with signals → risk-rated sequence → next-step options.** The four
quadrants — market penetration, market development, product development, diversification — organize
one question: *where does the next tranche of growth come from, and at what risk?* This is a research
instrument, not wishful whiteboarding: every candidate move must answer "what documented signal says
this demand exists?" And the close is a sequence, because growth options compound — penetration funds
development, and diversification bets the funding.

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