ads-budget

仓库创建 2026年2月11日最近提交 13 天前SkillHot 收录 4 小时前
▸ 精选理由

有助于制定可执行的预算分配与出价边界,支持投资决策。

▸ 风险提示

预算建议基于敏感商务数据,需谨慎提供并保护财务信息。

这个 Skill 做什么

规划与评审广告预算、出价与投放节奏,提供边际回报与敏感性分析。

帮你把广告预算、出价和投放节奏做成可落地的计划,能算出边际回报、敏感性分析和预算分配建议。适合在要分配跨平台投放、设定ROAS/CPA目标或决定放大投放时用。特点是会把不确定性、现金和毛利约束、以及LTV:CAC/MER等指标一并考虑,给出可比窗口和灵敏度场景。

▸ 展开 SKILL.md 英文原文

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.

垂直行业预算规划出价策略预测通用
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安装 / 使用
给你的 Agent 一句话(通用)
帮我安装这个 skill:https://raw.githubusercontent.com/AgriciDaniel/claude-ads/main/skills/ads-budget/SKILL.md
或 curl 直取 SKILL.md
curl -fsSL "https://raw.githubusercontent.com/AgriciDaniel/claude-ads/main/skills/ads-budget/SKILL.md"
SKILL.MD 节选查看完整文件 ↗
# Budget and Bidding

1. Establish objective, conversion value, gross margin, cash constraints, sales
   capacity, attribution uncertainty, seasonality, and platform minimum evidence.
2. Normalize spend and outcomes to comparable windows and definitions.
3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
   sensitivity cases.
4. Distinguish committed baseline, controlled experiments, and reserve capacity.
5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
   evidence rather than blended averages alone.
6. Return a decision-complete plan with platform/campaign amount, timing, owner,
   guardrails, success measure, and rollback trigger.
via SKILL·HOT · 数据来自 GitHub 公开信息 · 原文版权归作者所有