messaging-positioning

仓库创建 2026年7月7日最近提交 21 天前SkillHot 收录 21 天前

▸ 精选理由

把策略转成可发布/发送的激活包，利于市场和销售落地执行。

这个 Skill 做什么

把策略产出（价值、画像、购买旅程）生成可直接使用的定位与外联素材。

把策略产出（像 PSO、DMU、价值主张、购买旅程）直接转成可用的外联与传播物料：定位陈述、信息矩阵、反对话术、竞品战卡、话术库和销售/营销发送模板（冷邮、LinkedIn、落地页等）。当你想把抽象策略变成可以丢给销售或投放的成品时用它。亮点是从策略到执行资产一气呵成，产出可直接发出的文案和素材。

▸ 展开 SKILL.md 英文原文

Turning the Ananas-Agency strategy (value propositions, buyer personas, buying process) into ready-to-use messaging and outreach assets. This is the capstone skill: it converts PSO (Problem · Solution · Outcome) values, DMU roles, objections, and buying-journey stages into a positioning statement, a messaging matrix, an objection-handling cheat sheet, competitor battlecards, a message house with company boilerplates and elevator pitches, and send-ready copy for sales and marketing (per-role cold-email sequences, a forwardable email, LinkedIn outreach and ads, discovery questions, a full-copy one-pager and landing page, content topics). Use this skill when the user wants to: write their positioning, build sales/marketing messaging, turn value propositions into copy, create cold emails or LinkedIn outreach, prepare a sales playbook or battlecards, write company boilerplate or an elevator pitch, or produce a one-pager or landing page. Not for creating the underlying strategy — build the v

垂直行业定位外联素材信息传达通用

Stars

Forks

仓库内 Skill

7 日增星

安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/mousedecoration515/B2B-GTM-Suite/main/7 Messaging and Positioning/messaging-positioning/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/mousedecoration515/B2B-GTM-Suite/main/7 Messaging and Positioning/messaging-positioning/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Messaging & Positioning Playbook (Ananas-Agency)

## Goal

Convert the strategy the earlier skills produced into assets a user can send and publish: a full activation kit, not outlines. Starting from the value propositions (with IDs), the buyer personas (DMU roles + objections + matched values), the competitor analysis, and the buying process (5 stages), produce four asset groups:

1. **Positioning & story kit** — positioning statement, a **message house** (core message + 3 pillars), 25/50/100-word **boilerplates**, 10s/30s **elevator pitches**, 3-5 taglines.
2. **Per-role outreach** — a cold-email sequence **per key DMU role** (champion + economic buyer, with A/B subject lines), a **forwa

via SKILL·HOT · 数据来自 GitHub 公开信息 · 原文版权归作者所有