ads-plan

仓库创建 2026年7月6日最近提交 21 天前SkillHot 收录 21 天前

▸ 精选理由

把第一性原理融入广告计划，便于跨平台落地执行。

这个 Skill 做什么

生成按行业定制的付费广告策略、预算与分阶段实施路线图。

帮你把投放想法拆成落地的付费广告策略：哪里投、怎么搭建活动、预算怎么分、素材策略和分阶段执行计划都会列清楚。适合要做媒体投放、PPC 或整体媒体计划时用，给市场/增长团队当路线图。特别强调行业模板和基于第一性原理的投放单元经济，把跨平台协同考虑进去，便于后续执行和度量。

▸ 展开 SKILL.md 英文原文

Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.

垂直行业广告策略媒体计划行业模板通用

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给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/incuca/incuca-ads/main/skills/ads-plan/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/incuca/incuca-ads/main/skills/ads-plan/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Strategic Paid Advertising Plan

Strategic planning is where the **10-Principle Thinking Framework** (see
`ads/references/thinking-framework.md`) earns its weight. THINK and
CONNECT (Lateral) dominate — first-principles unit economics combined
with cross-platform leverage are what make a plan strategic rather than
prescriptive. FEEL gates the messaging and audience choices; ACCEPT
gates the constraints (budget, timeline, team capacity).

## Process

### 1. Discovery
- Business type, products/services, target audience
- Current advertising status (active platforms, spend, performance)
- Goals: brand awareness, lead generation, e-commerce sales, app installs
- Budget range (monthly/quarterly

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