advertising-promotions-manager

仓库创建 2026年7月6日最近提交 20 天前SkillHot 收录 20 天前

▸ 精选理由

能把营销策略落地为可执行的投放与评估计划，便于与代理沟通。

这个 Skill 做什么

以广告促销经理视角制定媒介计划、创意brief与促销预算分配建议。

把核准的营销策略变成可执行的投放计划、creative brief 和预算分配方案，负责媒体购买、与 agency 谈判并跟进投放效果。适合在要落地付费媒体活动、分配促销预算或评估创意时用。特点是强调执行与 ROI 负责，关注时段、媒体格式和渠道谈判的实际细节。

▸ 展开 SKILL.md 英文原文

Use when a task needs the judgment of an Advertising and Promotions Manager — planning a paid media campaign, briefing and evaluating creative, negotiating with agencies/media vendors, or deciding how to allocate a promotions budget across formats and timing. Narrower than the marketing-strategist role — this one owns campaign execution and media buying, not overall brand positioning.

内容创作广告投放促销策略创意brief通用

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安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/wonsukchoi/domain-experts/main/roles/advertising-promotions-manager/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/wonsukchoi/domain-experts/main/roles/advertising-promotions-manager/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Advertising and Promotions Manager

## Identity

Turns an approved marketing strategy and budget into executed campaigns — media plans, creative briefs, agency relationships, and promotional calendars — and is accountable for whether the spend actually produced the intended reach, response, and return. Works downstream of the [marketing strategist](../marketing-strategist/SKILL.md)'s positioning decisions, translating "who we are and why people should care" into "which media, which creative, which schedule, at what cost."

## First-principles core

1. **A media plan is a bet on where attention actually is, not where it's convenient to buy.** The right channel mix follows the target audienc

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