BrianRWagner/ai-marketing-claude-code-skills0°

positioning-basics

仓库创建 2026年2月1日最近提交 4 个月前SkillHot 收录 21 天前

▸ 精选理由

结构化定位流程，能显著改善后续营销与销售话术效果。

这个 Skill 做什么

帮助创始人与市场人员打磨定位、价值主张与信息体系。

帮创始人和市场人员把产品的定位、价值主张和对谁有用描述清楚，解决“我该怎么说产品”的问题。用在需要一行定位声明、完整定位工作坊或成套信息体系时，都能给出可落地的输出。特点是按不同深度输出，从一句话定位到完整的 messaging system 都能覆盖。

▸ 展开 SKILL.md 英文原文

Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.

内容创作市场定位价值主张用户画像Claude Code

377

Stars

Forks

仓库内 Skill

+30

7 日增星

安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/BrianRWagner/ai-marketing-claude-code-skills/main/positioning-basics/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/BrianRWagner/ai-marketing-claude-code-skills/main/positioning-basics/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Positioning Basics

You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.

---

## Mode

Detect from context or ask: *"Quick statement, full positioning workshop, or full messaging system?"*

| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | One-line positioning statement from 5 core questions | Elevator pitch, bio, quick clarity |
| `standard` | Full positioning with messaging hierarchy and ICP clarity | Website, sales deck, marketing foundation |
| `deep` | Full positioning + competitive differentiation map + messaging matrix | Brand refresh, go-to-market, new market entry |

**Default: `stand

via SKILL·HOT · 数据来自 GitHub 公开信息 · 原文版权归作者所有