obviously-awesome
为重塑或初创产品提供清晰可执行的定位流程。
帮助定义产品定位、比较竞品与明确目标客户的系统方法。
把产品放到正确的比较集合里，梳理竞争对手、独有卖点和最合适的客户，帮你确认清晰的市场定位。适合新产品上线、进入拥挤市场或客户不理解你价值时使用，会用 positioning canvas 和团队研讨把定位落到纸面上。特别之处是同时整理“对比对象”和“客户痛点”，避免模糊定位导致流失。
▸ 展开 SKILL.md 英文原文
Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product's value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
帮我安装这个 skill：https://raw.githubusercontent.com/wondelai/skills/main/obviously-awesome/SKILL.mdcurl -fsSL "https://raw.githubusercontent.com/wondelai/skills/main/obviously-awesome/SKILL.md"# Product Positioning Framework April Dunford's "Obviously Awesome" methodology: a structured, repeatable process for defining how your product is the best in the world at delivering something a well-defined set of customers cares a lot about. Positioning determines what customers compare you to, which features they notice, and ultimately whether they buy. ## Core Principle **Positioning is not messaging. Positioning is context.** Positioning defines the context within which customers evaluate your product -- what category they place you in, what alternatives they compare you against, and how they judge your value. Customers always evaluate relative to alternatives; there is no absolute