made-to-stick
帮助提升信息传播力与记忆度，适合营销与传播人员。
用 SUCCESs 原则打造易记、打动人心并驱动行动的信息与文案。
用SUCCESs六要素（Simple、Unexpected、Concrete、Credible、Emotional、Stories）把信息打磨得更容易被记住并驱动行动。适合写pitch、tagline或把复杂产品讲得更打动人，会帮助你破除“知识诅咒”，把抽象内容变得具体、有感情且更易传播。
▸ 展开 SKILL.md 英文原文
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.
帮我安装这个 skill：https://raw.githubusercontent.com/wondelai/skills/main/made-to-stick/SKILL.mdcurl -fsSL "https://raw.githubusercontent.com/wondelai/skills/main/made-to-stick/SKILL.md"# Made to Stick Framework A framework for crafting ideas and messages that are understood, remembered, and drive lasting action. Based on decades of research into why some ideas survive and others die. ## Core Principle **The Curse of Knowledge is the single greatest barrier to effective communication.** Once we know something, we can't imagine not knowing it—which makes us bad at explaining our ideas to others. Sticky ideas aren't born, they're made: the SUCCESs framework provides six principles that make any idea more memorable and impactful. ## Scoring **Goal: 10/10.** Score any messaging (copy, presentations, campaigns, onboarding) by running the [Quick Diagnostic](#quick-diagnostic