jobs-to-be-done
帮助厘清客户场景与切实的产品机会。
用 JTBD 框架挖掘用户真正要完成的“工作”,指导产品定位。
把用户看作是‘雇佣’产品去完成某项具体的工作,通过场景和期望进展来发现真实需求(JTBD 思维)。适合做用户发现、分析流失、理解用户为何选竞品或确定功能优先级时用,方法包括 JTBD 面访和竞品分析。好处是把注意力从功能转到用户想要达成的进步,能做出更贴合的产品决策。
▸ 展开 SKILL.md 英文原文
Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing a value proposition. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint. For non-leading interview technique, see mom-test.
帮我安装这个 skill:https://raw.githubusercontent.com/wondelai/skills/main/jobs-to-be-done/SKILL.mdcurl -fsSL "https://raw.githubusercontent.com/wondelai/skills/main/jobs-to-be-done/SKILL.md"# Jobs to Be Done Framework Framework for discovering innovation based on a fundamental truth: customers don't buy products -- they "hire" them to do a specific job in their lives. ## Core Principle **Job to Be Done** = the progress a customer wants to make in specific circumstances. Key elements of the definition: - **Progress** (not goal, not solution) -- the customer wants to move from the current state to a better one - **Circumstances** -- context determines the job, not customer attributes (demographics are useless) - **Hiring/Firing** -- the customer actively chooses a product for the "job" ## Scoring **Goal: 10/10.** Score 1 point per satisfied row in the Quick Diagnostic (7 ro