influence-psychology

仓库创建 2026年1月29日最近提交 4 天前SkillHot 收录 20 天前
▸ 精选理由

适合优化转化与文案策略的产品/营销团队。

▸ 风险提示

可能被用于不道德的操控与误导。

这个 Skill 做什么

用经典说服原理指导产品文案、设计和销售以提升转化。

把 Cialdini 的说服原则应用到产品文案、界面和销售话术上,帮你提高转化和信任感,比如用社会认同、互惠或稀缺来促动用户行为。适合优化落地页、推荐区、紧迫感提示或设计见证与信号时参考。强调在可接受的道德范围内用策略,而不是操纵用户。

▸ 展开 SKILL.md 英文原文

Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

内容创作说服心理用户转化文案优化通用
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# Influence Psychology Framework

Apply six decades of persuasion science — Cialdini's research into why people say "yes" — to product, copy, and sales, ethically.

## Core Principle

**People don't make decisions rationally — they use mental shortcuts (heuristics) that can be triggered to influence behavior.** These shortcuts evolved because they're usually reliable, but they can also be exploited. Understanding them lets you design products, messaging, and experiences that align with how people actually decide.

## Scoring

**Goal: 10/10.** When reviewing or creating persuasive elements (features, copy, flows, campaigns), run the Quick Diagnostic, then score against the bands below and app
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