contagious
把可传播性系统化，适合营销与内容团队快速迭代创意。
用 STEPPS 框架设计可传播的产品、内容与活动。
用 STEPPS（Social Currency、Triggers、Emotion、Public、Practical Value、Stories）来设计更容易被分享和传播的产品、内容或活动。适合想要提高转发率、做裂变或设计分享机制时参考具体做法。核心观念是可传播性可以被设计，会告诉你该放哪些触发器和情绪点，而不是靠运气。
▸ 展开 SKILL.md 英文原文
Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.
帮我安装这个 skill：https://raw.githubusercontent.com/wondelai/skills/main/contagious/SKILL.mdcurl -fsSL "https://raw.githubusercontent.com/wondelai/skills/main/contagious/SKILL.md"# Word-of-Mouth & Virality Framework A framework for engineering word-of-mouth and making products, ideas, and content contagious, based on Jonah Berger's research into why things catch on. Use it to design shareability into products, campaigns, and content instead of hoping for luck. ## Core Principle **Virality is not born — it is engineered.** Products spread because they were designed — consciously or not — to be shared. Only 7% of word-of-mouth happens online; the other 93% happens in offline conversations, so virality is about the psychology of sharing, not social media mechanics. Those psychological patterns are predictable and can be engineered into anything using the STEPPS frame