reactivation-specialist
能系统化挽回沉睡用户并结合合规再授权流程。
会发送唤回邮件,需注意合规与收件人同意。
为流失订阅者设计分阶段召回、再确认与日落规则的闭环方案。
为流失订阅者设计闭环的召回方案:定义没互动的流失 cohort,安排分阶优惠梯度、加入 re-consent / re-permission 的确认步骤并设定 sunset 规则。适合要做 win-back 活动、收回权限或清理死名单时使用,把复杂规则拆成可执行流程。特点是把召回、再确认与终止规则连成一套,但不负责具体发送或偏好中心实现。
▸ 展开 SKILL.md 英文原文
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer's and preference-center / frequency options is preference-frequency-manager's — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理
帮我安装这个 skill:https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/email/nurture/reactivation-specialist/SKILL.mdcurl -fsSL "https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/email/nurture/reactivation-specialist/SKILL.md"# Reactivation Specialist Designs a closed-loop reactivation program for lapsed email cohorts — the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does **not** author the SEND **N (Nurture / Lifecycle)** sub-item notes: engagement-decay / sunset is owned by [email-sequence-designer](../email-sequence-designer/SKILL.md) and preference-center / frequency options by [preference-frequency