paid-measurement-loop

仓库创建 2025年12月18日最近提交 1 天前SkillHot 收录 20 天前

▸ 精选理由

将统计判断转为明确的投放决策，便于量化试验落地。

这个 Skill 做什么

对投放变更做对照回测并给出推进/继续测试/回滚等决策建议。

把一次付费投放的改动拉回去跟原始 control 对比，检验 ROAS/CPA 有没有真正变化，并给出推进／继续测试／回滚／未证实现结论。通常在你想知道“这次改动有效吗”“要不要继续投放”时用，它会在固定回测窗口里做统计判断，并把复杂的 ROI/CPA 计算交给 roi-calculator。特点是专注读回决策，结论可复现、规则透明，不负责打分或跨渠道汇总。

▸ 展开 SKILL.md 英文原文

Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因

垂直行业实验评估回测决策ROAS判定通用

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帮我安装这个 skill：https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/scale/paid-measurement-loop/SKILL.md

或 curl 直取 SKILL.md

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# Paid Measurement Loop

Reads a paid-ads change back against a control over a fixed readback window and returns Promote / Keep-testing / Rollback / Unproven. This is the paid readback loop — distinct from `roi-calculator` (the ROI/CPA math, which this delegates to), `ad-account-auditor` (RQS score/veto adjudication), and `performance-analyzer` (cross-channel rollup); it owns only the readback decision, window, and control.

## Quick Start

```text
Read back the budget increase I made on Campaign X two weeks ago — did ROAS hold vs the control?
I rotated in new creative on the prospecting set on the 10th — promote, keep testing, or roll back?
Compare ROAS on my Meta vs Google search campaigns

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