fatigue-frequency-manager

仓库创建 2025年12月18日最近提交 1 天前SkillHot 收录 20 天前

▸ 精选理由

帮助规模化投放中判断何时轮换创意或扩展受众以维持效率。

这个 Skill 做什么

检测广告频次与CTR/CVR衰退，给出换创意/拓人群/暂停的触发建议。

把广告的频次、CTR 和 CVR 跟早期基线比，对每个 ad set 判定是创意疲劳还是人群饱和。会给出换创意（Rotate）、扩人群（Widen）或暂停投放（Hold）等可执行触发建议，便于快速响应下滑。适合放量阶段或发现 CTR 规模性下降时用，特点是按广告集给出实战化决策。

▸ 展开 SKILL.md 英文原文

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

垂直行业创意疲劳频次管理CTR/CVR监测通用

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安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/scale/fatigue-frequency-manager/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/scale/fatigue-frequency-manager/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Fatigue & Frequency Manager

Reads a scaling ad set for **creative fatigue** and **audience saturation** — rising frequency, decaying CTR and CVR against an early-flight baseline — and returns a **Rotate-creative / Widen-audience / Hold** trigger per ad set. This works the ROAS **S** (spend-efficiency: CTR/CVR/frequency decay) and **R** (return protection) levers at scale. It does not build the replacement creative (`ad-creative-builder` owns that) and does not compute the RQS or run vetoes (`ad-account-auditor` owns the gate).

## Quick Start

```text
Frequency on my prospecting set hit 6.2 and CTR halved over two weeks — is it fatigue, and do I rotate or widen?
CVR held but CTR keeps sli

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