budget-pacing-monitor

仓库创建 2025年12月18日最近提交 1 天前SkillHot 收录 20 天前

▸ 精选理由

能及时发现超/欠投并建议操作，适合日常投放监控。

这个 Skill 做什么

对在投活动的花费与目标曲线做节奏判定并给出重分配触发信号。

实时把在投 campaign 的花费对照目标曲线看，判断是按计划、跑快、跑慢还是停滞，并报出学习期状态。会给出超投/少投的结论和是否需要重分配预算的触发信号，方便运营马上调整节奏。适合想把握跑量配速或排查中途花费异常时使用，强调可执行的重分配点。

▸ 展开 SKILL.md 英文原文

Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速

垂直行业预算监控节奏判断重分配触发通用

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安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/scale/budget-pacing-monitor/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/scale/budget-pacing-monitor/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Budget Pacing Monitor

Reads an in-flight campaign's spend against its intended target curve and returns a pacing verdict (On-track / Ahead / Behind / Stalled), the learning-phase status, an over/under-delivery call, and a reallocation trigger when the gap crosses a stated band. This is the in-flight **S**-lever watcher on the ROAS loop — distinct from `budget-optimizer` (which sets the initial allocation this skill monitors), `bid-strategy-planner` (which picks the bid strategy), and `ad-account-auditor` (which computes the RQS). It owns the spend curve, the pace read, and the reallocation trigger — not the number it started from and not the score.

## Quick Start

```text
Check pacing on

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