attribution-reconciler
适合需月度/定期对账和去重跨平台转化归因的分析场景。
需要访问GA4、广告平台与订单数据,涉及用户隐私与权限。
将平台上报转化与GA4/电商订单ID真相集做去重与归因窗口标准化对账。
把平台上报的转化和 GA4/电商的 order-ID 真相表做去重和窗口/币种标准化的对账,能识别 Meta、Google 是否把同一笔销售重复计入并给出归因差异。适合月度或活动后做常态化核对,确认实际增量和广告归属。特色是基于 order-ID 的去重逻辑、不同归因模型的并列对比和地理/留存试验的增量读数,给出可复用的对账工作簿。
▸ 展开 SKILL.md 英文原文
Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator; not for organic dark-social share attribution or GA4 direct-traffic decomposition — use dark-social-attributor. 付费广告归因对账/去重/增量
帮我安装这个 skill:https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/scale/attribution-reconciler/SKILL.mdcurl -fsSL "https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/scale/attribution-reconciler/SKILL.md"# Attribution Reconciler > Based on the ROAS dimension **R** (attribution integrity) in the [ROAS Benchmark](../../../references/roas-benchmark.md). This is the **standing de-dup / incrementality workbook**: it reconciles platform-reported conversions against the GA4/ecommerce order-ID truth set on a recurring cadence. It delegates **all** ratio/ROAS math to [roi-calculator](../../../influencer/report/roi-calculator/SKILL.md) and does **not** re-run the R2 veto — [ad-account-auditor](../../activate/ad-account-auditor/SKILL.md) judges R2 once, point-in-time. This workbook just keeps the truth set clean between audits. Upstream, [conversion-signal-qa](../../activate/conversion-signal-qa/SKILL