bid-strategy-planner

仓库创建 2025年12月18日最近提交 1 天前SkillHot 收录 20 天前

▸ 精选理由

将账户历史换算为可执行的出价与学习期计划，利于快速上线。

▸ 风险提示

需访问账户转化历史与预算数据，涉及敏感账号信息。

这个 Skill 做什么

为广告活动选择出价策略、计算起始目标并规划学习期进入方案。

为广告活动选出合适的出价策略（如 tCPA、tROAS、max-conversions 或 manual CPC），并计算起始目标与学习期进入方案。适合在设定投放初期目标或准备让算法进入学习期时使用，能根据历史转化数据算出合理的起始值。还会给出 portfolio 分组建议和学习期步骤，但不负责预算拆分或实时节奏调整。

▸ 展开 SKILL.md 英文原文

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期

垂直行业出价策略tROAS/tCPA学习期规划通用

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安装 / 使用

给你的 Agent 一句话（通用）

帮我安装这个 skill：https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/orchestrate/bid-strategy-planner/SKILL.md

或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/orchestrate/bid-strategy-planner/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

# Bid Strategy Planner

Chooses the bid strategy for a paid campaign — tCPA, tROAS, max-conversions, or manual CPC — sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS **S (Spend-efficiency)** bidding lever; it does not allocate the budget (`budget-optimizer`), does not adjust pacing in-flight (`budget-pacing-monitor`), and does not score the account or run the vetoes (`ad-account-auditor`).

## Quick Start

```
Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo
```

```
Set a starting tROAS target for [campaign] — his

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