conversion-value-mapper
把出价目标从订单数转为利润导向，适合关注盈利的投放团队。
需访问交易与利润数据，涉及财务敏感信息。
为广告出价构建转化价值模型，映射利润与代理值供优化器使用。
把利润映射成平台能识别的“转化价值”，让 tROAS 等出价策略优化的是毛利而不是单纯订单量。会在你想以利润而非营收出价、需要给不同转化（lead/phone/signup）定值或用代理值替代非营收动作时用到。输出一套 value-model 规范和上线前的 QA 表，包含单次转化值、毛利调整、静态/动态规则与数值一致性校验，能直接交给投放优化器用。
▸ 展开 SKILL.md 英文原文
Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA
帮我安装这个 skill：https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/activate/conversion-value-mapper/SKILL.mdcurl -fsSL "https://raw.githubusercontent.com/aaron-he-zhu/aaron-marketing-skills/main/ad/activate/conversion-value-mapper/SKILL.md"# Conversion Value Mapper Defines and QAs the conversion VALUE model behind value-based paid bidding — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — delivered as a value-model spec plus a pre-launch value QA sheet. **Scope line: this skill BUILDS and QAs the *values* the platform bids toward so tROAS/max-conversion-value chases profit, not raw order count; it does NOT verify that the event fires or that UTMs are clean — [conversion-signal-qa](../conversion-signal-qa/SKILL.md) owns the plumbing — and it does NOT score the ROAS `R1`/`R2` vetoes — [ad-account-auditor](../ad-account-au