positioning-workshop

引导开展定位工作坊，帮助团队明确目标客户、未满足需求和差异化要点。

带团队做定位的引导流程：通过一系列适配问题帮助明确目标客户、未被满足的需求、产品类别、核心利益点和差异化要素。当产品信息模糊、品牌信息泛化或团队对外发声没法统一时就开工，目标是在立 PRD 或做市场推广前把定位定死。好处是把主观讨论结构化，快速把不同利益相关者拉到同一页，产出可落地的定位结论。

## Purpose
Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives.

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

## Input

**Works best with:** The product (or feature) whose positioning feel