positioning-statement
仓库创建 2026年2月5日最近提交 9 天前SkillHot 收录 20 天前
▸ 精选理由
快速对齐团队并检验价值主张是否清晰、可沟通。
这个 Skill 做什么
生成 Geoffrey Moore 风格的产品定位声明,明确目标、问题与差异化。
把定位写成 Geoffrey Moore 风格的结构化陈述,清楚交代你服务谁、解决什么需求、属于哪个品类以及与替代方案的差异。在需要对齐团队、指导信息传达或检验价值主张时会用。它的价值是把抽象定位压缩成可检验的句子,方便后续文案、验真与战略决策,而不是写一个口号。
▸ 展开 SKILL.md 英文原文
Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.
6.0k
Stars
735
Forks
40
仓库内 Skill
+382
7 日增星
安装 / 使用
给你的 Agent 一句话(通用)
帮我安装这个 skill:https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/positioning-statement/SKILL.md或 curl 直取 SKILL.md
curl -fsSL "https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/positioning-statement/SKILL.md"SKILL.MD 节选查看完整文件 ↗
## Purpose Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from alternatives. Use this when you need to align stakeholders on product strategy, guide messaging, or test if your value proposition is crisp and defensible. This is not a tagline or elevator pitch—it's a strategic clarity tool that forces you to make hard choices about target, need, and differentiation. ## Input **Works best with:** The product and its target customer. **Also useful:** The unmet need, product category, primary benefit, and nearest alternative — the skill drafts from w
via SKILL·HOT · 数据来自 GitHub 公开信息 · 原文版权归作者所有