jobs-to-be-done

结构化挖掘用户任务、痛点与期望收益以发现真实需求。

用 JTBD（Jobs To Be Done）方法把用户要完成的事、遇到的痛点和期望收益结构化地拆出来，帮你看清真正的需求而不是表面功能要求。常用在验证产品定位、挖掘未满足需求或改进推广话术时，关注功能、社交和情感层面的驱动力。

## Purpose
Systematically explore what customers are trying to accomplish (functional, social, emotional jobs), the pains they experience, and the gains they seek. Use this framework to uncover unmet needs, validate product ideas, and ensure your solution addresses real motivations—not just surface-level feature requests.

This is not a survey—it's a structured lens for understanding *why* customers "hire" your product and what would make them "fire" it.

## Input

**Works best with:** The customer segment (or product whose customers) you're analyzing.
**Also useful:** Interview notes, support tickets, or research to mine for jobs, pains, and gains; the situation or trigger you care about.