competitive-battlecard

仓库创建 2026年3月2日最近提交 24 天前SkillHot 收录 21 天前

▸ 精选理由

帮助销售快速准备回应竞争和提升成单概率。

这个 Skill 做什么

生成面向销售的竞品战术卡，包含定位、功能对比与应对话术。

把你和某个竞争对手的差异做成销售可用的简洁战术卡，包含定位、功能对比、常见异议和应对话术，以及赢/输的规律。适合在训练销售、准备竞品答辩或被客户问“为什么不选X？”时拿来用。它会整合公开信息和你提供的材料，输出一页能直接背诵、上阵的 battlecard。

▸ 展开 SKILL.md 英文原文

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

垂直行业竞品对比销售战术异议回应通用

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安装 / 使用

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或 curl 直取 SKILL.md

curl -fsSL "https://raw.githubusercontent.com/phuryn/pm-skills/main/pm-go-to-market/skills/competitive-battlecard/SKILL.md"

SKILL.MD 节选查看完整文件 ↗

## Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

### Context

You are creating a competitive battlecard for **$ARGUMENTS**.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

### Instructions

1. **Research the competitor** (use web search):
   - Current product offerings and features
   - Pricing tiers and model
   - Target market and positioning
   - Recent product launches or changes
   - Known strengths and weaknesses
   - Customer reviews and sentiment (G2, Capterra, Reddit)

2. **Cr

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